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dc.contributor.authorHull, Michael R.-
dc.description.abstractUsing the concept of Hegemonic Masculinity, this study seeks to investigate how Vince Lombardi came to embody the values essential to American society during the Cold War. By performing a textual analysis on historic sports media documents taken from the Green Bay Press-Gazette, I argue that sportswriters constructed Lombardi in a fashion that celebrated characteristics of hegemonic masculinity that directly spoke to core American values during the Cold War. In doing so, Lombardi became a national icon, an American sports hero, and a purveyor of social myth, who transformed football into a metaphor for the American way of life within the Cold War period, where “winning isn’t everything, it’s the only thing.”. Although the role of the American sport hero has been investigated before, this is the first time a coach has been critically examined.en_CA
dc.subjectHegemonic masculinityen_CA
dc.subjectTextual analysisen_CA
dc.subjectAmerican sport heroen_CA
dc.subjectCold War Americaen_CA
dc.subjectAmerican footballen_CA
dc.title(De)Constructing the American sport hero: a textual analysis of media representations of Vince Lombardi.en_CA
dc.description.degreeMaster of Human Kinetics (MHK)-
dc.publisher.grantorLaurentian University of Sudbury-
Appears in Collections:Human Kinetics - Master's Theses
Master's Theses

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