Please use this identifier to cite or link to this item: https://zone.biblio.laurentian.ca/handle/10219/3469
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dc.contributor.authorPakula, Dominika-
dc.date.accessioned2020-04-08T14:09:58Z-
dc.date.available2020-04-08T14:09:58Z-
dc.date.issued2020-03-23-
dc.identifier.urihttps://zone.biblio.laurentian.ca/handle/10219/3469-
dc.description.abstractExisting literature has established a strong link between rising obesity rates and increased caloric intake, possibly influenced by the increasing tendency to eat in restaurant settings. Despite government regulations forcing restaurant chains to include calorie information on menu items, there has been little research conducted to see if this nutritional information has an impact on consumer choice. It is possible that consumers ignore the calorie information or are more influenced by the food item descriptions or images when they make their choices from the menu. The current study's aim was to investigate the effects of calorie labels, caloric content, and descriptions on consumer ratings of intent/desire to order, and perceived healthiness of food items featured in a mock restaurant menu. Overall, participants reported higher intent ratings when calorie labels were absent than when they were present. Additionally, participants reported higher desire ratings for high-calorie foods than low-calorie foods, and higher health ratings for low-calorie foods than high-calorie foods. Participants also reported higher health ratings for foods with "healthy" descriptions than for those with "appealing" descriptions. The current study has important implications, which could potentially lead to the development of marketing strategies used to help consumers make healthier, and more informed, choices when dining outside the home.en_US
dc.language.isoenen_US
dc.subjectCalorie labelsen_US
dc.subjectcaloric contenten_US
dc.subjectfood descriptionsen_US
dc.subjectconsumer evaluationsen_US
dc.subjectperceived healthinessen_US
dc.subjectrestaurant menusen_US
dc.titleInvestigating the effects of calorie labels, caloric content, and food descriptions on consumer evaluations of restaurant menu itemsen_US
dc.typeThesisen_US
dc.description.degreeMaster of Arts (MA) in Psychologyen_US
dc.publisher.grantorLaurentian University of Sudburyen_US
Appears in Collections:Master's theses

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