Please use this identifier to cite or link to this item: https://zone.biblio.laurentian.ca/handle/10219/3234
Title: The representation of athletes in tweets at the Toronto 2015 Pan Am and Parapan Am Games: an agenda setting analysis
Authors: McKibbon, Adam
Item Type: Thesis
Degree: Master of Human Kinetics (MHK)
Keywords: Twitter;Pan Am Games;Parapan Am Games;agenda setting;para-sport;sport communication;social media
Issue Date: 26-Feb-2019
Abstract: The agenda setting theory questions how the selection and arrangement of news affect the public’s perceptions over news events. As Twitter is a new platform for sport organizations to release news, bypassing traditional agencies, “agenda setting” bears new meanings. This thesis attempts to determine the agenda set during the 2015 Toronto Pan Am and Parapan Am Games by examining the representation of athletes on the Twitter account @TO2015. Initially, without considering that the news release was the Organizing Committee itself, the analysis assumed incorrectly that the representation favoured the Pan Am Games. Without the support from the data, the researcher re-examined the study and realized that his preoccupations with “equal representation” misled his categorization of the tweets. Then the researcher reanalyzed the tweets in new categories. This time the analysis observed the cultural differences of the two Games, and thus came up with recommendations for more effective Twitter management.
URI: https://zone.biblio.laurentian.ca/handle/10219/3234
Appears in Collections:Master's Theses
Master's Theses

Files in This Item:
File Description SizeFormat 
_McKibbon_Adam-Thesis Final-Pan Am and Parapan Am Games_.pdf1.11 MBAdobe PDFView/Open


Items in LU|ZONE|UL are protected by copyright, with all rights reserved, unless otherwise indicated.