Content analysis of the seven "Myth vs. Reality" statements from NAFTAnow.org : the importance of the application of critical discourse analysis & framing theory.

Abstract

Norman Fairclough and Ervin Goffman both believed that discourse could be used as weapon. The dissertation addresses the importance of utilizing Critical Discourse Analysis and Framing theory when consuming any information. In my analysis I will conduct a content analysis and a systematic test of verification to verify the accuracy of the seven NAFTA "Myth vs. Reality" statements on the official NAFTA website, NAFTAnow.org. In addition to this, I will also critically analyze the "Myth vs. Reality Model" used to present the seven claims. The importance of questing power and authority, to uncover hidden ideologies, is pivotal to obtaining clarity in text. The application of systematically verifying discourse shows the true essence of information and can expose empty claims. This is important in daily encounters with information and essential when conducting research.